Interactive ads are essential to any digital marketing campaign. Like traditional print media, you may pay for specific size or placement of your ads. Unlike print ads, your digital ads are “smart,” appearing before customers who have visited your site in the past or mobile users in your neighborhood. Ads may be designed to bring new and repeat customers to your site, and provide information that is specifically relevant for that time or location. The responsive nature of your digital ads will allow us to track success and maximize your spend.
You may pay for ad placement on particular pages or budget for a set number of retargeted placements. Each ad is designed to meet several different size specs, as suggested by the Interactive Advertising Bureau (IAB). By providing the ad in the full range of sizes, opportunities for placement are increased. Ads may be updated to reflect seasonal promotions, introduce new products, or to remain fresh and appealing.
Video ads may also be created and placed in several different ways. “In-stream” ads are placed at the opening of videos selected by viewers. “In-display” ads appear on a page and may be selected to view. “In-search” ads will appear in relevant search results. The costs of the video ads are determined by the number of viewers engaged.
The Max Your Media team is available to create the ads to reinforce your overall campaign, or to work with your current graphics personnel.